chapter fooorr:MEASURING THE SUCCES OF STRATEGIC INITIATIVES

What is Effectiveness IT Metrics?

            Effectiveness IT metrics measures how IT affects specific aspects of the business world, and a part of the business process. The given aspects include conversion rates, customer satisfaction in addition to sell-through increases. In short, Effectiveness measures how well a company, or business is reaching its objectives, and constantly questions as to whether the right actions being taken to meet the given objectives. An example in real life would be how well customers are treated at the Apple store when purchasing a new Ipod or computer. Also, the performance of the Effectiveness IT Metrics is measured in Benchmarks, so progress can be assessed. Apple being ranked number one in customer service, after taking a number of different surveys, would be considered to be a Benchmark. However, surveys are not just done in fortune 500 companies, they are also performed at companies that don't make as much of a profit but are just as productive, like a value chain. Thousands and thousands of dollars are spent every year by companies, in order to see how well they are doing, not just internally but externally. When it comes to internally, companies ask all of their employees at all levels to take an in depth survey to make sure the company is doing everything in it's power to make sure they are working well as a company. When it comes to externally, the company asks it's consumers if they could do anything better to meet the customer needs. This can also be done with surveys but can also be performed by a number of different ways. Both surveys are used to see how they can do better, much like the traditional practice of the Japanese business model, Kaizen, constantly seeing how well things can be done. 

What is Efficiency IT metrics?

            Effectiveness IT Metrics is very similar to Efficiency IT Metrics, however, there are several differences that place between the two. For example, Efficiency IT Metrics refers to the technical aspects such as rate of speed, and availability. In example, the rate of speed is used in reference to transactions. So, when I go to Zalora to purchase clothing, the time that it takes me to get into the line, the time that amounts for the cashier to ring up the products that I am purchasing   It also measure how fast information can travel through out the company, like and intranet, the speed of transaction between venders and it can even measure the amount of time a company is available to assist it’s consumers. An example in real life would refer to the number of page views, traffic, on a website. In terms of traffic, traffic is used to measure how many people how visited a website in a given period of time. In illustration, how many people visit  google. com each and everyday. There are thousands upon milions of people that come to the website in order to have their questions answered. The amount of people that come is considered to be traffic. In addition, Benchmarks are also used in this case to measure progress. Another example, the speed of which information travels from anywhere in the company, is a benchmark used to measure progress, called Throughput.

LET'S TO IMAGINE IF I HAVE A SIDE INCOME OF EXTRA MONEY FOR MY DAILY DAY..SO LETS SAY I HAVE A BAJU MUSLIMAH BUSINESS WHO NAMELY AS A 'POPULAR'.

Ok,let's check out what the efficiency and effectiveness using the Facebook for my business??

FOR EFFECIENCY:

It can effective  manage and make my shirt muslimah business more easy, fast and spend time,money,force and effort for me and also my customers. How??

Ok..let’s say firstly I've make a promotion in my own facebook .Not the official page. Then, from that I can introduce to my family and friends about the shirt muslimah .. Just tagging the picture to all fb friends and give a special discount for friend price.

Later, I can put the  POPULAR official page in facebook and put a few of the best or latest shirt muslimah  as a  shirt muslimah cover photo. Next, the shirt muslimah fan can subscribe the page and like...like...likex10000 my page every time the latest shirt muslimah will be put in the page. The fans and customers can choose their choice based on the colours, size, patterns, design and fashion. After that, when they want to make an order my customers just need to PM (private massage), call or email that I put together in the page. That very easy right.

FOR EFFECTIVELY:

I can make the social website as an alternative to increase the monthly demand. It easy for public people to buy thing they need without go anywhere. It just only click, they can purchase the shirt muslimah they need. This situation can save our time and do not squeeze the shopping mall to buy shirt muslimah. So my customer can shopping online at house with click and sit..This is easier to buy a shirt where ever you are.